Monday, September 28, 2009

Extreme Embargoing

Publishers with newsworthy books often employ the embargo, a tactic that keeps the book under wraps and away from reviewers, the media, and anyone else in order to preserve its news value. As we saw with Ted Kennedy's True Compass, this is hardly a foolproof technique--the New York Times broke the embargo on the Kennedy memoir almost two weeks before the book's on-sale date. The same has happened with other recent embargoed titles.

Now I've come up with a surefire, 100% guaranteed way to make sure no one will ever break an embargo again. I reveal all in an essay in this week's issue of Publishers Weekly.

And remember: Embargo is not the French word for snails.

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